Facebook will allow influencers to produce sponsored content for political campaigns so long as the posts are clearly identified as ads, the company announced on Friday.
Before Friday, Facebook didn’t have any guidelines for influencers who create sponsored content for politicians and political campaigns. But after Mike Bloomberg’s presidential campaign was found to have paid popular Instagram meme pages for posts, Facebook decided to allow these paid political partnerships.
Sponsored political content will not be placed in Facebook’s political Ad Library unless the creator pays to boost their posts, a Facebook spokesperson confirmed to The Verge. Facebook does not receive any money for sponsored posts unless they are boosted.
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