What we risk when we open up to customers (and why it’s worth it)

Customer empowerment is one consequence of digital transformation. And as we explained in the first part of this series, it’s a powerful one. Empowering customers can deepen their relationship with your organization—but it won’t work if they don’t trust you.

In this article, we’ll explain how acting openly can create that foundation of trust—and why it can lead to business success.

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