This band is selling custom T-shirts based on your Spotify habits

Image: Sony Music

British band Bring Me the Horizon has launched a new merch line with a twist: a dedicated website that serves up personalized T-shirts to people based on their Spotify listening data.

The site, called “amo in colour” is a reference to the band’s most recent album, amo, which was released earlier this year. When you visit the website, you’re prompted to connect with your Spotify credentials and then pick your six favorite tracks from amo. It then takes your list and any of your previous listening habits with Bring Me the Horizon on Spotify and uses music intelligence platform The Echo Nest to analyze loudness and energy. If you don’t have a Spotify account, you can still connect with email and manually input song choices to generate a…

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