AMC Theaters will launch its own service for renting and buying digital films

AMC Theaters, the largest movie theater chain in the US, is launching an on-demand video service, according to The New York Times. The service will let customers rent or buy movies, much in the same way Apple’s iTunes Store and Amazon’s Prime Video have operated for years.

AMC Theaters on Demand, as it will be called, will launch tomorrow as an online store with approximately 2,000 films available, with new releases to be added after a standard theatrical run. Unlike the direct-to-consumer subscription streaming services that companies like Disney, Apple, Comcast (NBCUniversal), and AT&T (WarnerMedia) are preparing to launch, AMC’s is specifically video-on-demand (VOD).

Studios like Disney, Warner Bros., Universal Pictures, Sony…

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