TiVo confirms its customers will soon see ads before DVR recordings

Photo: TiVo

So much for it being an early, experimental test. TiVo has confirmed that it plans to place pre-roll video advertisements before DVR recordings for all customers — even those with a lifetime subscription plan. “DVR advertising is going to be a permanent part of the service,” a company spokesperson flatly told Light Reading. “We expect to be fully rolled out to all eligible retail devices within 90 days.”

“Eligible” retail devices are those running TiVo Experience 4, the latest software version. If your TiVo box is up to date, you can expect to start seeing these inserted commercials before your DVR’d show or movie starts playing. But it’s also possible TiVo will extend these ads to products on TE3, so I wouldn’t exactly count yourself…

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