Netflix is debating bonuses for directors with popular or award-winning films

Illustration by Alex Castro / The Verge

Netflix is mulling over paying some form of bonuses to filmmakers whose movies perform well on the streaming platform or nab prestigious awards, according to a report from Bloomberg. The tactic would be a way to win over on-the-fence directors and producers who might be shopping a project around at multiple streaming services, while also entertaining the idea of a traditional theatrical release.

According to Bloomberg, the bonus idea is still being debated internally, but it could be a costly change in strategy for Netflix. The company has traditionally covered the cost of production and paid fixed premiums to filmmakers and producers on top of that.

Hollywood operates differently. Studios tend to grant talent — typically directors and…

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