Adobe Premiere Pro will use AI to reframe videos for all of your social apps

Adobe is hoping to eliminate the tedious, time-consuming process that comes with editing videos for different social platforms with its new AI-powered Auto Reframe feature for Premiere Pro. For example, if you’ve got a video that you want to post to YouTube, the Instagram grid, and Instagram Stories, you’d currently have to manually edit that video for three different aspect ratios. Auto Reframe can automatically identify the main action happening in the video and crop and pan the frame around that footage to fit within ratios like square, vertical, or 16:9 videos. The feature, shown off today at the International Broadcasting Convention, makes use of Adobe Sensei, the company’s artificial intelligence platform.

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