Twitter will begin allowing users to follow interests, the company said today, letting users see tweets about topics of their choosing inside the timeline. When the feature goes live, you’ll be able to follow topics including sports teams, celebrities, and television shows, with a selection of tweets about them inserted alongside tweets in your home feed.
Topics will be curated by Twitter, with individual tweets being identified through machine learning rather than editorial curation, the company said. For now, only sports-related interests can be followed, said Rob Bishop, a Twitter product manager. The feature is now being tested on Android.
The move represents Twitter’s latest effort to help users find the best content on the platform…
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