Ford revealed today that it was behind a successful campaign to get a pickup truck emoji shortlisted for next year’s wave of new characters. It’s a reasonable addition to the long list of emoji currently available to us — pickups represent a growing portion of US auto sales — but its development comes with an important caveat: Ford didn’t disclose that it was behind the proposal to make the new emoji, according to The Atlantic.
The pickup truck emoji stands to benefit Ford in particular, since it’s the market leader in the category. Pickups are more profitable for automakers, too, so there’s incentive to push consumers toward them. Ford made a commercial, narrated by Bryan Cranston, touting its achievement in creating the emoji.
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