Apple will reportedly fund Apple-exclusive podcasts

Illustration by Alex Castro / The Verge

Apple, with a revived focus on services and original content, is reportedly looking to invest in podcasts. Bloomberg reports today that the tech company is reaching out to media companies to discuss making certain shows exclusive to Apple Podcasts, the company’s podcast listening app. Apple declined to comment for this story.

This is a complete rethinking of Apple and its place in the podcast ecosystem. The company has always played a neutral role in podcasting, one in which anyone could upload their podcast’s RSS feed into Apple’s app and distribute it through the platform. The company curates lists and highlights noteworthy shows, but those picks were never Apple-funded. If what this report suggests is true, Apple would be in a place…

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