EA thinks gaming subscriptions will lead to weirder, more creative games

Nearly every video game publisher wanted to talk about subscription services last week at E3, but some top executives know some will inevitably fail. In an attempt to stand out, however, more game publishers may rely on developers to make innovative, experimental games designed for these services.

Mike Blank, EA’s senior vice president of player networks and the man who oversees the game publisher’s subscription service, is one of those executives thinking about the industry’s pivot. EA’s premium subscription service, Origin Access Premier, is one of the more established platforms in the space. Akin to Netflix or Hulu, Origin Access Premier collects a bunch of games from EA and third-party developers the publisher works with, and offers…

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