Social Blade shaped YouTube culture, and creators are now banding together to save it

To those outside of YouTube, Social Blade is just another analytics site that tracks subscriber growth or loss. But it’s not. Social Blade has become a crucial component to being a YouTube creator, providing creators with numbers to prove why they matter as a community.

Now, Social Blade’s time might be up. YouTube’s product team is introducing a change to the platform in August that will hide live subscriber counts. The change will affect third-party sites that use YouTube’s API to render their data, including Social Blade. Dozens of YouTube channels dedicated to live-streaming subscriber battles (like T-Series versus PewDiePie) will no longer work because they won’t have access to Social Blade’s data counter. Social Blade was the first…

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