Somehow, defying all expectations, people are using Facebook Stories. And not just a few people, but a lot — more than 500 million every day.
The new metric is the first time Facebook says its Stories product, which it initially ripped from Snapchat and deployed with wild success on Instagram, has reached parity in the main app and Messenger with its implementation on both Instagram and WhatsApp, two apps where the Stories format is arguably more useful and fitting to the respective platforms’ overall product design. The last metric for Facebook Stories was a 300 million daily user milestone back in September. (Instagram Stories hit 500 million daily users in January, so it’s likely more now, though the company isn’t saying quite yet.)
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