Facebook drops targeting options for housing, job, and credit ads after controversy

As part of a legal settlement with civil rights groups, Facebook said today that it will end some targeting options for potentially discriminatory advertisements.

The company said anyone placing housing, job, or credit ads will not be able to target users by age, gender, or zip code. Previously, the company dropped targeting by “multicultural affinity,” an option that could be used to exclude Facebook users by race.

Facebook’s ad practices came under scrutiny after ProPublica published a series of articles showing how targeting options could be used to discriminate. The company soon faced legal action from civil rights groups, including the American Civil Liberties Union, and…

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