Apple now allows gifting of in-app purchases

Apple has changed its guidelines for gifting in-app purchases, as spotted by MacRumors. Previously, you could gift paid apps to other people, but not paid in-app content.

The new language is found in Apple’s App Store Review Guidelines. Before, it read: “Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others.” Now, it says: “Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged.”

Freemium games aren’t going anywhere (and microtransactions are extremely profitable), so it makes sense that Apple would continue to react to how people are spending their money on and…

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