What kind of company town will Tesla build around its Gigafactories?

The Verge went to the Gigafactory this week for the first time since the official opening in 2016. I won’t go on for too long about the experience here; we’ll publish a more in-depth look soon. (Suffice to say, it’s a big place! Who knew.)

But what struck me about Reno, Sparks, and the factory itself is how it is (and isn’t) like some other really famous company towns.

I have a mild obsession with company towns, and two, in particular, always jump to mind. The first is the community Henry Ford built around the River Rouge plant in Michigan. River Rouge was a vertically integrated plant — Elon Musk has said it was an inspiration for Tesla’s similar approach with the Gigafactory — and Ford applied this thinking to his workers, too.


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