DJI has teamed up with Japanese chat app giant Line for what it describes as its “first characterized drone.” It’s a version of the entry-level, portable Spark that bears the visage of Brown, the stoic bear found in countless emoji and sticker sets.
As a chat app, Line is only really popular in Japan, Taiwan, and a couple of other Asian regions. But its original characters have proven to be a credible business in their own right — Line Friends merchandise is now sold in 108 countries, and the company opened a flagship store in New York’s Times Square last year.
“Similar to other things we carry in our bags, a drone is becoming a lifestyle accessory,” says DJI’s senior communication manager Monica Suk in a press release. “This special…
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