Twelve South’s new AirPods holder clips onto your backpack so you never lose track of the earbuds

A company called Twelve South knows the plight of the messy bag owner. Today, it launched a new product called AirSnap, which is a small, leather holder for your AirPods case. The idea is that you can snap it onto your bag and then never have to rummage through your stuff to find your earbuds. It’s available in black, teal, or brown for $29.99 through Amazon or the Twelve South website. The company says each one will “develop a unique patina over time, making each one personal.” Expect to see some wear over time.

It must be a bummer to lose your AirPods in your bag. I don’t own the earbuds, but I maintain a super messy bag and lose my possessions within it all the time. It’s not a great experience, but to be honest, I’m too lazy to…

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