MoviePass’ latest survival plan: increase prices, gut first-run movie access

July has not been good for MoviePass, the embattled all-you-can-watch movie ticket subscription service. The company ran out of money and shut down for a night last week. It’s compensated by shutting people out of popular movies like Mission: Impossible — Fallout. The company has claimed lately that technical difficulties are keeping users from getting movie tickets, though it’s unclear whether this is also a behind-the-scenes gambit to limit how much of its remaining money users can spend. The MoviePass stock has plummeted. And now, MoviePass has announced a slew of changes that aim to “compress its timeline to reach profitability” — by making the service much more restrictive.

According to a company press release, MoviePass will…

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