Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap.
In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.
It’s easy to dismiss or giggle about a nap store, but it seems a lot less funny when it’s a warm afternoon and you’re having trouble keeping your eyes open at work. In fact, I will happily confess to taking advantage of the TechCrunch New York couch after a big lunch, or after a morning that started stupidly early thanks to deadlines and embargoes.
The Dreamery, of course, is a lot fancier than the office couch, as I discovered when I dropped by for a quick tour. Beyond the nooks themselves, there are also lockers to drop off your stuff, private washrooms to get cleaned up, a lounge for hanging out and drinking coffee before or after, plus additional amenities like pajamas and Headspace “sleepcasts.” (And yes, a Casper spokesperson assured me that the sheets are changed between each session.)
“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” said COO Neil Parikh in a statement. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”
Oh, and this new storefront is located on the same New York City block as a Casper sleep store, so it should be a pretty quick walk if you love the experience so much that you want to take a mattress home.
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