Verizon is shutting down its original video app Go90

Verizon is shutting down its original video app Go90 on July 31st, according to a report from Variety. The app derived its name from the process of turning a smartphone from the vertical orientation to a horizontal one, presumably to watch longer-form video content like television shows and live sports that Verizon hoped would make its platform appealing to younger audiences.

Go90 offered a mix of original short-form videos in the vein of web series, sports, and licensed programming from official networks, all for free. The goal was to subsidize the app with pricey advertising, with the hope that marketers would be eager to reach that lucrative Snapchat-loving demographic.

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