Highfive, a Redwood City-based startup, offers businesses an integrated video conferencing service through its own custom meeting room hardware. While Highfive has been quite successful in selling its service and hardware online, the company today announced that it is adding Best Buy and Ingram Micro as distribution partners in an effort to expand its reach to a wider audience.
Today’s announcement follows the company’s $32 million Series C round in February. That round was led by Dimension Data, a global technology integrator owned by Japan’s NTT Group. As part of this deal, Highfive signed a distribution deal with Dimension Data and it’s clear that company’s focus right now is on getting more of these deals on the books.
In the enterprise world that Highfive is targeting, getting distribution from Ingram Micro is obviously a big deal. The company has 155 distribution centers and works with over 200,000 resellers. And it’s through Ingram Micro that Best Buy for Business will also now offer Highfive’s products.
Since Highfive typically makes access to its services and hardware available through a subscription, this will be a slightly different sales process than usual, but to support its resellers, Highfive is launching an official channel program to help dealers sell its products effectively.
Pricing remains the same, though, no matter whether you go through Highfive’s online store or a reseller. Software-only plans start at $9.99 per month and user (which is paid annually) and then you can add the hardware on top of that for $99 per month (also paid annually) without any upfront cost.
“As the business demand for a conferencing platform that can manage every use case grows, our channel partner initiatives are paramount to equipping enterprises with the solution they need to improve team communication and workflow,” said Bobby Marhamat, CRO of Highfive. “Our certified partners are more than just a resource to deliver Highfive, we want to empower them with everything they need to provide customers full service—from purchase to deployment to maintenance.”
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