Best Buy is ending its Gamers Club Unlocked program

Best Buy is ending its gaming subscription services including the Gamers Club Unlocked (GCU) program, which offered discounts on new games for customers, as spotted by SlashGear. The GCU originally cost $99.99 for a two-year membership before being slashed to $29.99 back in March 2015. With membership, customers could receive 20 percent off new games, including pre-orders, and other benefits like better trade-in credits.

According to a memo released to employees and shared on Twitter, Best Buy will shut down its Gamers Club programs including free membership and paid tiers, and will no longer accept new members. Current members will still receive benefits, but won’t be able to renew their membership once it ends.

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