Netflix decides not to gamify children’s shows after all

Netflix has decided “not to move forward” with gamifying children’s shows, the company announced today. Previously, Netflix had been testing out a new feature for children that let them earn “patches” for watching episodes of certain shows. The feature was meant to incentivize kids to watch select Netflix Originals.

Netflix said in a statement today to The Verge: “We’ve concluded the test for patches and have decided not to move forward with the feature for kids. We test lots of things at Netflix in order to learn what works well — and what doesn’t work well — for our members.”

Shows that had been selected were marked with red locks (for some unclear reason) for the select users who had been included in the test. Netflix chose shows and…

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