The Collection is a short documentary (via Kottke) by Adam Roffman that chronicles a unique piece of Hollywood history: tens of thousands of plates and blocks used to create the newspaper advertisements used for nearly every film that hit theaters before the 1980s.
The documentary explains that two friends, DJ Ginsberg and Marilyn Wagner discovered and purchased the collection from an antique store in Nebraska in 1999. It contains nearly 60,000 blocks and plates used to print advertisements for newspapers through the 1980s. As publishers shifted to other types of printing —such as offset and digital printing — around that time, the Nebraska manufacturer responsible for making the plates and blocks went out of business.
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