AMC is launching its own VR app with a 360-degree scene from The Walking Dead

Television networks and movie studios have been regularly leaning on virtual reality as a marketing tool, and today AMC announced that it has launched its own app dedicated to VR tie-in material. Simply named AMC VR, the app is available now for iOS devices, Android, the Gear VR, and Google Daydream featuring a collection of material tied to shows like The Walking Dead and Into the Badlands.

AMC will also be capitalizing on this weekend’s season premiere of The Walking Dead with an extended version of a scene from the episode that will be presented as 360-degree video. The scene in question will be an encounter between Negan (Jeffrey Dean Morgan) and Father Gabriel (Seth Gilliam), and was directed by the show’s Greg Nicotero, with VR…

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